Antony Mayfield Tag Page
What Is Social Media Free eBook
This is a good little eBook on Social Media that was published in November of 2007. This book would be an excellent selection for anyone who is just getting started with Social Media or needs a little help in understand all the elements that it encompasses. Antony Mayfield and iCrossings work through several areas in [...]
PR agency view of UK social media market status
A couple of weeks ago Paul Fabretti wrote that the UK didn’t get social media. I printed out a copy of Fabretti’s blog and have re-read it almost every day since. It’s a topic that I’ve been chewing over for some time. I’m afraid that I haven’t got any definitive answers but here are some conversations that I've been having recently and some of the conclusions that I have reached. 1. Media channels have become networks In his new book Brands in Networks (review to follow) Antony Mayfield pro
State of the Blogosphere: September
Antony Mayfield, vice president and head of social media for iCrossing U.K., has given us his latest social media trend report. He analyzes what happened in the world of social media for September talking about the Twitter factor and how it’s changed blogging. Listen here.
Recent blog spots
Ben Matthews of Twestival fame announces Bright One, a communications agency aimed at charities run by volunteers from the PR industry Ged Carroll defines the term micro-agency as an agency model that brings together individuals to create a crack team for client assignments Antony Mayfield has published an eBook that explores the opportunity for brands in networks. Review to follow here shortly Patrick Buckley and Lily Binns have published a cookery book in the US with a twist. The
Book launch: Crowd Surfing
Edelman's European CEO and author, David Brain, kindly invited me along to the launch of his new book this week at the Groucho Club. Crowd Surfing, co-written with Martin Thomas, is about how changes in society - and more specifically consumer empowerment - are changing the commercial and political landscape (Regular readers of this blog will know that these are two themes right up my street). One barrier I think any author writing about this topic will encounter is how to adequately summa
Book launch: Crowd Surfing
Edelman's European CEO and author, David Brain, kindly invited me along to the launch of his new book this week at the Groucho Club. Crowd Surfing, co-written with Martin Thomas, is about how changes in society - and more specifically consumer empowerment - are changing the commercial and political landscape (Regular readers of this blog will know that these are two themes right up my street). One barrier I think any author writing about this topic will encounter is how to adequately summa
An analysis of web 2.0
YouTube; An example of web 2.0 Definition Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web. In short, Web 2.0 emphasizes the idea of the proliferation of interconnectivity and interactivity of web-delivered content. Web 2.0 concepts have led to the development and evolution of web-based communities and hosted services, such as social-networkin
2008 Social Media in Review (Already)
Antony Mayfield, head of social media for iCrossing U.K., has given us his thoughts on the latest social media trends for 2008. We know it’s early, but Antony is good at calling things as he sees them. Read his full post on our U.K. blog, Search Sense. . .
"Google is not a search engine. Google is a reputation-management system"
Clive Thompson's has a good article in WIRED about radical transparency and how some execs are dealing with it. Whether you think it is a good thing or not networked communication makes keeping secrets much harder than it ever has been and I have often argued that your best defense, as an individual or an organisation, is openness. [Hat tip to Antony Mayfield for pointing to the article.]
"Google is not a search engine. Google is a reputation-management system"
Clive Thompson's has a good article in WIRED about radical transparency and how some execs are dealing with it. Whether you think it is a good thing or not networked communication makes keeping secrets much harder than it ever has been and I have often argued that your best defense, as an individual or an organisation, is openness. [Hat tip to Antony Mayfield for pointing to the article.]
To Dell and Back
I left a comment on a blog that wouldn’t leave me alone all day. So here’s a fuller response, and I hope it breaks my blogger’s block. Antony Mayfield is delighted with Dell’s approach to social media, as represented in this video interview, in particular. Even without that, it’s clear that the company has embraced many of the concepts wholeheartedly through initiatives like IdeaStorm. As Antony the interviewee, Andy Lark, Dell’s head of Global Marketing, points out, the company’s commitment t
Twitter followers: how many is too many?
Stephen Davies (@stedavies, following 294, followed by 570) asked on Twitter this morning at what point are you following too many people to keep up? I posed the same questioned recently to Christine Perkett (@missusP following 1,159, followed by 1,207). I’ve always thought that 100 was as many as I could keep up with and so have kept the number of folk I follow to around this figure. Beyond that its difficult to follow threads. But responses to Stephen from Becky McMichael (@bmcmichael, follo
Is “social media” really for everyone?
I believe social media is a great new opportunity for companies, that we are, as Antony Mayfield puts it, in the midst of a revolution that we still can’t see. “revolutions are impossible to make sense of whilst they are underway and they are impossible to predict before they finish.” -Antony Mayfield, WARC Advertising and Consumers Conference 2008 But is Social Media really the ONE solution for everyone? Is listening to your consumers really for every company? I believe Dan Ariely when he s
PresidentialWatch08 - visualing the US political blogosphere
PresidentialWatch08 is a really nifty website that represents all the US political blogs visually and organised by political persuasion. I've not had a real play with it yet but you can zoom into the network and see which blogs link to others, get an idea of blog size/popularity (based on links) and see screenshots of the each site. Pretty damn cool. I recall Antony Mayfield had something similar around the this time last year, but this would be a great tool come the next UK general electi
Interesting Stuff 2008-06-16
Anthony Rose gives a talk on virtual channels, personalisation and - worryingly - a "shoot out" at Broadcast's Digital Channels Conference:Rose predicted that a lot of the scheduling for these genre clusters will be done by computer but said there will always be a need for human schedulers. "The endgame is that the linear scheduler isn't quite dead yet. Long live the online scheduler," he said. James Robinson writes in The Observer on the BBC's plans to enhance its online local coverage and
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*UPDATED* Bloggers, Tory MEPs and why political parties should be worried
One of the findings from my research into agenda-setting and political bloggers in the UK earlier this year was that there is a distinct blurring of the roles between infuential journalists/media and influential bloggers. To reinforce this, Mark Hanson has blogged about how two top political blogs drove last week's high-profile campaign to unseat a number of corrupt Tory MEPs. Both Guido Fawkes and Conservative Home were "swapping research, swapping sources, [and] referencing each other" acco
*UPDATED* Bloggers, Tory MEPs and why political parties should be worried
One of the findings from my research into agenda-setting and political bloggers in the UK earlier this year was that there is a distinct blurring of the roles between infuential journalists/media and influential bloggers. To reinforce this, Mark Hanson has blogged about how two top political blogs drove last week's high-profile campaign to unseat a number of corrupt Tory MEPs. Both Guido Fawkes and Conservative Home were "swapping research, swapping sources, [and] referencing each other" acco
Just 10 tickets left for Social Media Influence conference
There's two days to go until Social Media Influence at the Cavendish Conference Centre and we have just 10 delegate tickets remaining. AOL's Michael Steckler, the BBC's Pete Clifton, iCrossing's Antony Mayfield and Nielson's Alex Burmaster all will be making presentations and we'll have lively panel discussion from the likes of Neville Hobson, GM's Keith Childs, Gurgle.com's Joanne Jacobs, BT's Richard Dennison and many more. Here's where to register in order not to miss out. - matthew
Supporting physical communities with virtual tools presentation
Supporting physical communities with virtual tools presentation May 2, 2008 – 5:54 pm I presented a short story at Steve Moore’s ‘All Together Now’ gathering, hosted by Sport England at Channel Four yesterday; it was fun. Also speaking were Gi Fernando, Antony Mayfield, Mark McGuiness, and it was all chaired by Rebecca Caroe. It was great as I got to talk about sport stuff, and communities, and virtual tools, and facilitation - almost a perfect triangle for me. Watch the presentation here
Humph scores with Samantha
Jazz musician and comedy genius Humphrey Lyttleton passed away on Friday night. I’ll miss him on Radio 4’s I’m sorry, I haven’t a clue where two million people each week tuned in to listen to his mastery of innuendo and plain old silliness. Here’s a tribute from Antony Mayfield. My personal response is a collection of gags inspired by Humph’s fictional scorer Samantha, culled from Collective-Zine, The Daily Mail, The Guardian, The Daily Telegraph and The Times. Anyone got any others? "Samantha
