Social Web Analytics eBook

Philip Sheldrake has written and released a free eBook on Social media monitoring.

Sheldrake does an excellent job of putting the impact of social media into prespective while supplying the reader with resources to review on their own. More businesses need to take note of social media and the affects it is having on marketing and sales. Social Web Analytics is an excellent way of analyzing this data and staying on top of the ever changing social networking.